UGC that actually converts.

100M+ views generated for seed to Series A startups

Fully managed campaigns for funded SaaS and AI startups. Trained creators, creative strategy, and delivery handled end-to-end.

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Work with us


TRUSTED BY BRANDS WORLDWIDE

Creators who ghost, miss deadlines, or deliver garbage

Creators who ghost, miss deadlines, or deliver garbage

Hours spent briefing creators who still get it wrong

Hours spent briefing creators who still get it wrong

Eliminate the bottlenecks
that hold you back

Managing creators feels like a second job

Managing creators feels like a second job

Paying for content with no strategy behind it

Paying for content with no strategy behind it

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OUR SERVICES

UGC built on what's already working

Every video we deliver is based on proven hooks and formats. Not guesswork.

Data-driven creative strategy

Every video we deliver is based on hooks, formats, and angles that are already performing in your niche. We built internal software to track what's converting right now, so your content isn't a guess.

Data-driven creative strategy

Every video we deliver is based on hooks, formats, and angles that are already performing in your niche. We built internal software to track what's converting right now, so your content isn't a guess.

Dedicated creator accounts

Creators build a brand new account in your niche and posts consistently for the duration of your campaign. Every video is about your brand. You get organic reach and a growing audience without lifting a finger.

Dedicated creator accounts

Creators build a brand new account in your niche and posts consistently for the duration of your campaign. Every video is about your brand. You get organic reach and a growing audience without lifting a finger.

Trained creators that care about results

Every creator in our network is coached on hooks, pacing, and what makes people stop scrolling. You're not paying for someone with a ring light. You're paying for someone who knows how to convert.

Performance visibility

You see exactly how your content is performing. Views, engagement, follower growth. We send reports, hop on calls, or update you however works best for your team.

Full campaign management

From brief to final delivery we manage everything. You approve, we execute. Your team stays focused on running your business.

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OUR APPROACH

/01

Discover

We learn your brand, audience, and goals inside out. This is where we figure out what content your customers actually respond to.

/02

Strategy

We build your creative direction, hooks, and scripts based on what's performing right now. Not guesswork from last year.

/03

Production

Our trained creators film content to a specially made brief. Every video is quality-checked before you see it.

/04

Delivery

You receive ready-to-run UGC, reviewed and approved. No revisions needed, no surprises.

/

OUR APPROACH

/0

1

2

3

4

Discover

We learn your brand, audience, and goals inside out. This is where we figure out what content your customers actually respond to.

Strategy

We build your creative direction, hooks, and scripts based on what's performing right now. Not guesswork from last year.

Production

Our trained creators film content to a specially made brief. Every video is quality-checked before you see it.

Delivery

You receive ready-to-run UGC, reviewed and approved. No revisions needed, no surprises.

/

TESTIMONIALS

Sunny is a UGC campaign manager I regularly refer clients to directly. He works differently than most, and because of this the campaigns that came back from his process performed. Companies give him their product and their audience, and he goes away and builds the campaign from scratch: brief, creator selection, the formats. He's done it across enough different companies on our platform that I trust his read on what actually converts in UGC, which is rarer than it should be.

Nick Lawton

SideShift CEO

Working with Sunny has been delightful. He’s super responsive, really easy to work with, and puts a lot of care into the details. He genuinely views UGC from a bigger-picture perspective and really designs the content for success. I highly recommend this talented and efficient creator and coach!

Taylor Jane Head of Jenni Ai

Taylor Jane

HEAD OF UGC AT JENNI AI

The difference is clear

The difference is clear

Trained, vetted UGC creators ready to go

Full campaign management - brief to delivery

Creative strategy based on what's performing now

Scales with you as your content needs grow

Ongoing optimization and creator feedback loops

Built for brands across every industry

Works as an extension of your marketing team

Other Agencies

Random freelancers with no quality control

Content delivered as-is. You flag the problems

Creator managers who've never met the creators they're assigning

Fixed packages, pay more for every extra video

Revisions mean extra fees or lengthy back-and-forth

Cookie-cutter templates across all clients

Transactional, disappear after delivery

Trained, vetted UGC creators ready to go

Full campaign management - brief to delivery

Creative strategy based on what's performing now

Scales with you as your content needs grow

Ongoing optimization and creator feedback loops

Built for brands across every industry

Works as an extension of your marketing team

Other Agencies

Random freelancers with no quality control

Content delivered as-is. You flag the problems

Creator managers who've never met the creators they're assigning

Fixed packages, pay more for every extra video

Revisions mean extra fees or lengthy back-and-forth

Cookie-cutter templates across all clients

Transactional, disappear after delivery

/

ABOUT US

Meet the founder

A 20-year-old creator from Australia who went from posting UGC to managing it. Within months of starting, I was invited into SideShift's Inner Circle and selected as one of their creator managers. At Jenni AI, I went from creator to one of five producing paid ads, then was brought on to coach their creators. The Creator Factory was built from everything I learned along the way - so every creator we work with gets the same training and strategy that got me there.

Sunny Wallace

Founder

Building a UGC agency that takes the guesswork out of content. Creator Factory gives brands access to trained creators, proven strategy, and fully managed campaigns so they can focus on growing their business.

Sunny Wallace

Founder

Building a UGC agency that takes the guesswork out of content. Creator Factory gives brands access to trained creators, proven strategy, and fully managed campaigns so they can focus on growing their business.

show bio

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PRICING

Other agencies hire creators. We train them.

Pilot

For founders testing UGC as an acquisition channel

$

7000

$

7000

/One-time · 90 days

3 Trained & Vetted creators

Pre-publish review on every video

Weekly creator performance call

Full content rights

End-of-pilot performance report with retainer recommendation

Start the pilot

Growth

For brands ready to scale a channel that's working

$

10,000

$

10,000

/month

Everything from the Pilot foundation, scaled monthly

6 Trained & Vetted creators

Dedicated creative strategist

Upcoming content roadmap shared in advance

Weekly performance review and creative iteration

Talk to us about growth

Scale

Most popular post-pilot. For brands building UGC as a permanent acquisition channel

$

15,000

$

15,000

/month

Everything in Growth, plus:

Senior coached creators sized to your campaign strategy

First access to top creators graduating the program

Embedded strategist who joins your team's marketing sync

Quarterly strategy session with the founder

Talk to us about scaling

/

PRICING

Other agencies hire creators. We train them.

Pilot

For founders testing UGC as an acquisition channel

$

7000

$

7000

/One-time · 90 days

3 Trained & Vetted creators

Pre-publish review on every video

Weekly creator performance call

Full content rights

End-of-pilot performance report with retainer recommendation

Start the pilot

Growth

For brands ready to scale a channel that's working

$

10,000

$

10,000

/month

Everything from the Pilot foundation, scaled monthly

6 Trained & Vetted creators

Dedicated creative strategist

Upcoming content roadmap shared in advance

Weekly performance review and creative iteration

Talk to us about growth

Scale

Most popular post-pilot. For brands building UGC as a permanent acquisition channel

$

15,000

$

15,000

/month

Everything in Growth, plus:

Senior coached creators sized to your campaign strategy

First access to top creators graduating the program

Embedded strategist who joins your team's marketing sync

Quarterly strategy session with the founder

Talk to us about scaling

/

PRICING

Other agencies hire creators. We train them.

Pilot

For founders testing UGC as an acquisition channel

$

7000

$

7000

/One-time · 90 days

3 Trained & Vetted creators

Pre-publish review on every video

Weekly creator performance call

Full content rights

End-of-pilot performance report with retainer recommendation

Start the pilot

Growth

For brands ready to scale a channel that's working

$

10,000

$

10,000

/month

Everything from the Pilot foundation, scaled monthly

6 Trained & Vetted creators

Dedicated creative strategist

Upcoming content roadmap shared in advance

Weekly performance review and creative iteration

Talk to us about growth

Scale

Most popular post-pilot. For brands building UGC as a permanent acquisition channel

$

15,000

$

15,000

/month

Everything in Growth, plus:

Senior coached creators sized to your campaign strategy

First access to top creators graduating the program

Embedded strategist who joins your team's marketing sync

Quarterly strategy session with the founder

Talk to us about scaling

/

FAQ

Frequently Asked Questions

What industries do you work with?

We work with any brand that sells a product or service. SaaS, apps, health & wellness, EdTech, food & beverage, fashion, and more. If your customers are real people, UGC works for you.

How long does a campaign take from start to finish?

A full campaign runs for 90 days. from discovery and strategy through to production, delivery, and optimisation. This gives us enough time to learn your brand, brief creators properly, and find the content format that drives real results

Do I need to find my own creators?

No. We handle all creator sourcing, vetting, and management. Every creator we work with is trained and briefed on your brand and the campaign scope before they film anything.

What if I'm not happy with the content?

Every piece of content goes through our internal review process before it goes live. We check it against your brand guidelines, the campaign brief, and creative strategy we build so by the time it reaches the creator's drafts, it's ready to run. If anything needs adjusting communicate it to us and we handle that too.

What do I need to provide to get started?

Just a brand brief and a strategy call. We'll handle creative direction, creator sourcing, production, and delivery from there.

/

FAQ

Frequently Asked Questions

What industries do you work with?

We work with any brand that sells a product or service. SaaS, apps, health & wellness, EdTech, food & beverage, fashion, and more. If your customers are real people, UGC works for you.

How long does a campaign take from start to finish?

A full campaign runs for 90 days. from discovery and strategy through to production, delivery, and optimisation. This gives us enough time to learn your brand, brief creators properly, and find the content format that drives real results

Do I need to find my own creators?

No. We handle all creator sourcing, vetting, and management. Every creator we work with is trained and briefed on your brand and the campaign scope before they film anything.

What if I'm not happy with the content?

Every piece of content goes through our internal review process before it goes live. We check it against your brand guidelines, the campaign brief, and creative strategy we build so by the time it reaches the creator's drafts, it's ready to run. If anything needs adjusting communicate it to us and we handle that too.

What do I need to provide to get started?

Just a brand brief and a strategy call. We'll handle creative direction, creator sourcing, production, and delivery from there.

/

FAQ

Frequently Asked Questions

What industries do you work with?

We work with any brand that sells a product or service. SaaS, apps, health & wellness, EdTech, food & beverage, fashion, and more. If your customers are real people, UGC works for you.

How long does a campaign take from start to finish?

A full campaign runs for 90 days. from discovery and strategy through to production, delivery, and optimisation. This gives us enough time to learn your brand, brief creators properly, and find the content format that drives real results

Do I need to find my own creators?

No. We handle all creator sourcing, vetting, and management. Every creator we work with is trained and briefed on your brand and the campaign scope before they film anything.

What if I'm not happy with the content?

Every piece of content goes through our internal review process before it goes live. We check it against your brand guidelines, the campaign brief, and creative strategy we build so by the time it reaches the creator's drafts, it's ready to run. If anything needs adjusting communicate it to us and we handle that too.

What do I need to provide to get started?

Just a brand brief and a strategy call. We'll handle creative direction, creator sourcing, production, and delivery from there.