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ABOUT US
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ABOUT US
The Vision Behind; The Creator Factory
With deep experience in UGC management and a love for improving what works, we saw an opportunity to help companies move beyond old style marketing and unlock their true potential.
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TEAM
Meet the founder
A 20-year-old creator from Australia who went from posting UGC to managing it. Within months of starting, I was invited into SideShift's Inner Circle and selected as one of their creator managers. At Jenni AI, I went from creator to one of five producing paid ads, then was brought on to coach their creators. The Creator Factory was built from everything I learned along the way - so every creator we work with gets the same training and strategy that got me there.
Sunny Wallace
Founder
A 20-year-old creator from Australia who went from posting UGC to managing it. The Creator Factory was built from everything I learned along the way - so every creator we work with gets the same training and strategy that got me there.
Sunny Wallace
Founder
A 20-year-old creator from Australia who went from posting UGC to managing it. The Creator Factory was built from everything I learned along the way - so every creator we work with gets the same training and strategy that got me there.
show bio
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WHY WE STARTED
Why we started
Most UGC agencies are run by people who have never made a piece of content that had to perform. They manage creators without understanding what separates a hook that works from one that doesn't, and brands end up paying for content with no strategy behind it.
The Creator Factory runs differently because it was built by someone who did the actual work first. Every part of how we operate, sourcing creators, briefing them, reviewing content before it reaches a client, comes from what was learned producing content that had to convert, not from running an agency in theory.
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VALUE
What we Provide
Quality & Volume Content
Monthly content
volume
We produce user generated content at mass volume. Every UGC campaign is optimized for the algorithm across TikTok, Instagram Reels, Meta and YouTube Shorts so your company hits not only the right audience but the right audience at 200, 500, 1000+ videos a month.
Creators that are sourced are vetted
Every UGC creator put onto our campaigns is sourced, screened and personally trained before they touch a client campaign. We match creators to your product and your audience rather than whoever is free that week, because a mismatched creator is the fastest way to burn a creative budget.
Review & Performance cycles
We track which hooks, formats and creators are getting views while also converting, then feed that back into the next batch of UGC so the campaign compounds instead of continuing on formats and scripts that aren't performing.
Sharing Transparency & Communication
Usage and
distribution
You get direct access to the management team running your content and clear visibility into what is in production, in review and live.
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RESULTS
Where we've gotten
145M+ views generated for seed to Series A startups, built one campaign at a time, using the same strategy and training behind every one.
145M+ views generated for seed to Series A startups, built one campaign at a time, using the same strategy and training behind every one.
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WORK WITH US
Work with us
Whether you're testing UGC as a channel for the first time or scaling one that's already working, the approach is the same: real strategy, trained creators, and a team that treats your campaign like it has to actually convert, because that's the only kind of UGC work any of this was built on.
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BLOG
Latest insights
/
BLOG
Latest insights
/
ABOUT US
The Vision Behind; The Creator Factory
With deep experience in UGC management and a love for improving what works, we saw an opportunity to help companies move beyond old style marketing and unlock their true potential.
/
TEAM
Meet the founder
A 20-year-old creator from Australia who went from posting UGC to managing it. Within months of starting, I was invited into SideShift's Inner Circle and selected as one of their creator managers. At Jenni AI, I went from creator to one of five producing paid ads, then was brought on to coach their creators. The Creator Factory was built from everything I learned along the way - so every creator we work with gets the same training and strategy that got me there.
Sunny Wallace
Founder
Building a UGC agency that takes the guesswork out of content. Creator Factory gives brands access to trained creators, proven strategy, and fully managed campaigns so they can focus on growing their business.
show bio
/
WHY WE STARTED
Why we started
Most UGC agencies are run by people who have never made a piece of content that had to perform. They manage creators without understanding what separates a hook that works from one that doesn't, and brands end up paying for content with no strategy behind it.
The Creator Factory runs differently because it was built by someone who did the actual work first. Every part of how we operate, sourcing creators, briefing them, reviewing content before it reaches a client, comes from what was learned producing content that had to convert, not from running an agency in theory.
/
VALUE
What we Provide
Quality & Volume Content
We produce user generated content at mass volume. Every UGC campaign is optimized for the algorithm across TikTok, Instagram Reels, Meta and YouTube Shorts so your company hits not only the right audience but the right audience at 200, 500, 1000+ videos a month.
Creators that are sourced are vetted
Every UGC creator put onto our campaigns is sourced, screened and personally trained before they touch a client campaign. We match creators to your product and your audience rather than whoever is free that week, because a mismatched creator is the fastest way to burn a creative budget.
Review & Performance cycles
We track which hooks, formats and creators are getting views while also converting, then feed that back into the next batch of UGC so the campaign compounds instead of continuing on formats and scripts that aren't performing.
Sharing Transparency & Communication
You get direct access to the management team running your content and clear visibility into what is in production, in review and live.
/
RESULTS
Where we've gotten
145M+ views generated for seed to Series A startups, built one campaign at a time, using the same strategy and training behind every one.
/
WORK WITH US
Work with us
Whether you're testing UGC as a channel for the first time or scaling one that's already working, the approach is the same: real strategy, trained creators, and a team that treats your campaign like it has to actually convert, because that's the only kind of UGC work any of this was built on.
/
BLOG