What is UGC and why does it work?
UGC is short-form, creator-shot content that looks native to social feeds rather than produced ad content. Scaling paid acquisition, it typically outperforms polished brand content on cost and click-through because audiences trust it more.
What does The Creator Factory do?
We run fully managed UGC campaigns for funded startups. We handle creator sourcing, briefing, content production, and delivery, so you get a steady flow of authentic content without building an in-house creator team.
Who do we work with?
Funded startups from pre-seed through Series A, across Australia, the US, the UK, and Canada.
Is this different from influencer marketing?
Yes. Influencer marketing typically means paying one or two accounts to post to their own following. We produce a volume of creator made organic content. This form of UGC outperforms influencer, as it floods the algorithm with organic content rather than a single account.
What does the campaign process look like?
We move from discovery and strategy into creator matching, production, review, delivery, and optimisation.
Where do your creators come from, and how are they vetted?
Every creator we source has been personally trained and vetted by our team before they're briefed on client work.
What happens when the creator becomes lazy?
We have a lot of depth in that we can replace someone when they don't show signs of meeting their goals and targets. However, when we run CPM their effort directly translates to their income so if they don't perform they dont get paid.
How much does it cost?
Pricing can be adjusted according to your demands and restrictions. Book a call, and we'll put together a quote based on what you need.
What platforms does content get created on?
The platforms are chosen primarily based on the ICP (Intended Customer Persona); however, in most cases we use Instagram, Facebook, TikTok and YouTube.
Do we need to approve scripts or concepts before filming?
We will maintain consistent communication throughout the entire process from approving scripts to performance reviews, so if there's pushback, we can adjust accordingly; otherwise, we will continue to deliver.
How are revisions handled?
We set a clear review process upfront, then manage feedback and revisions to keep production moving smoothly.
Do you guarantee viral videos?
No. We don't promise a specific number of views, sales, or returns, because that depends on your offer, market, and how the content gets used. What we control is producing content built for performance, using a bench of creators we've personally trained and vetted, and telling you upfront if something isn't a fit.
What results can we expect?
We've generated 100M+ views for seed to Series A startups. Results vary by product, market, and spend, so we don't promise a specific outcome, but the format is built for performance, not just brand presence.
How do I book a strategy call?
Use the contact link below to choose a time, tell us about your goals, and start the conversation.
Who actually runs our campaign day to day?
We have a team of experienced UGC managers who delegate action points daily, weekly and monthly for our vetted creators. This ensures that we perform at our absolute best and the creators have a sense of self accountability.